Ethos Advisory
Trusted and relevant communication
counsel and execution to realise your ambition.
FocusedEngagedAligned
Who
Ethos Advisory is a South Africa-based, independent communications and advisory practice.
We are focused on helping clients align better to their ethos, and enable them to engage their audiences with clarity and purpose.
Grounded in reality, and supported by relevant insights, this considered approach assists clients to navigate today’s overwhelming ambiguity and demonstrate their distinct purpose and relevance.
Ethos
The values, character, or guiding beliefs of a person or organisation that signify the foundational standards that guide behaviour, decisions, and relationships with its stakeholders.
What
How
In an increasingly complex and dynamic world, staying true to one’s guiding principles – or ethos – is central to shaping your ambition.
Graeme Coetzee is a seasoned communications professional with a strong background in corporate and financial communication advice and execution.
As a trusted ‘strategic-doer’ to senior management and heads of communication and investor relations, he is accustomed to working with the full spectrum of stakeholders on their critical issues as well as their business-as-usual activity.
Whether a transformative external matter or an engaging piece of colleague communication, Graeme has furthered the guiding principles behind various organisations’ strategies and helped enhance, and sustain, their reputations.
Prior to establishing Ethos Advisory, Graeme honed his craft at international and local advisory firms, a pan-African banking group, equity trading desks, and for brief period hosted a business television show.
